5 Reasons Why Video Marketing Improves Your Business

Whether you’re a small start-up company, or an established business who’ve been around for decades, video marketing has the capacity to expand and improve your place in the industry.

Video marketing is the most powerful tool on the web today, giving you the potential to reach millions and millions of viewers in very little time and at very low costs. People are hungry for information but they want it fast and they want it now. People would rather watch a 2-3 minute video rather than taking the time to read content for 15 minutes – allowing your business to increase brand awareness and online engagement, with the biggest potential to create more inquiries and sales.

Here are 5 reasons why video marketing improves your business:

1. The Ability to Reach Millions of People

No other marketing tool has the capacity to reach large amounts of people in a short time without you having to spend too much. The costs of producing video content is becoming smaller and smaller, and just about anyone can have access to software that produce high quality videos with very little skill. Videos can also be shared through social media sites, where you won’t even have to lift a finger to reach your target market. With the possibility of going viral, the amount of reach is limitless.

2. Increases Searchability

Do you want your web page to appear on the first page of search engines? Video content dramatically increases your searchability online. About 70% of the top 100 search listings on Google contain video results, which indicates that videos are an effective tool to get your brand out there. Search engines like Google look for strong Indicators of Relevance when ranking websites, and the presence of videos on your webpage will make it 53 times more likely to come up on the first page of such search engines.

3. Conveys Complex Information More Clearly and Faster

If you’re selling supplements for example, or a medical product, it can be hard for the common consumer to understand what your product is all about. It would take them several minutes to go through what your product is, how it works, what the ingredients are, and what it does to the body. Videos allow you to pack tons of information in a 2-3 minute video that catches your audience’s attention. By condensing information and adding visuals and audio, it helps to convey your message more clearly and definitely faster than having a potential customer read through your site for 15-20 minutes.

4. Catches the Market’s Attention Fast

People have very low attention spans and it’s getting smaller and smaller with technology. People no longer have the patience to sit and read through hundreds of words or go through all the pages of a website. Videos catch your viewer’s attention by stimulating more senses. Written content can be boring but moving images and clear audio does all the work for them – by stimulating as many senses as possible, your video engages and holds the viewer’s attention.

The use of music and visuals tug on people’s emotions, and they’re more likely to respond to your products or services when they form an emotional bond with your brand.

5. Measurable

When you upload your videos on sites like YouTube and Vimeo, you will get real time and instant information about the number of views, subscribers, as well as customer feedback. These hosting sites analytic tools allow you to see whether or not your video is effective. If you receive data that you’re getting millions of views but low sales, then maybe your video isn’t really motivating your market to buy your products. You can then evaluate your video content, and make the necessary changes to achieve your goals.

Video marketing is the most powerful tool to improve your brand and to increase sales through the internet. Stand out from the rest of the competition and reach your audience in the fastest and most effective way possible with video content.